I’m active on Quora and got a request to answer a question that made me think. How would I, or anyone, figure out the average lifespan of an article with Google Analytics? Simple enough, right? Hold on. Let me explain:
What’s The Value of AMP in Content Marketing?
Whether we’ve realized it or not, AMP (Accelerated Mobile Pages), or at least the framework for what’s now the Google project methodology, has been around for a while now. Remember when you heard news that Google was rewarding certain sites that were more mobile-friendly with a bit of a boost? That was about the time…
What Are The 4 Stages of Content Marketing?
Content marketing is a broad term that’s gained traction over the years. There’s been an upward trend in content marketing jobs since around 2015. That means more companies are embracing the need for it instead of treating it as an option. But what I’m seeing is that there’s a glut of content that extols the…
Want Better eCommerce Store Conversions? Think Shopping Similarities
According to Google shoppers research, phrases like “similar to” and “just like” are popping up more and more. This could definitely help with optimizing your products for better search results. Just another signal that keyword research matters. And just in time to prime for Christmas! Check out the full Shoppers Research article on Think with…
My Instagram Hashtag Analytics Experiment Takes A New Direction
My hashtag analytics experimentation has been enlightening. I’ve learned more about the Instagram landscape and just how underutilized it is across a variety of sectors. I don’t pretend to know all about it but I’m always learning about how much I don’t know. As a result of this, I’ve come up with a newer, more…
How to Know Which Social Media Hashtags to Use
Whatever hashtags I’ve used so far have been through trial, error, research, and throwing spaghetti against the wall. I’ve always wanted to know if there was some way to figure out which hashtags were good, bad or otherwise. I had heard about “shadowbanning” on Instagram but it’s not as if I had someone yelling at…
Instagram Hashtag Analytics Research #3: #RealEstate
Continuing from my last stab at hashtag analysis, #TravelAgent, I decided to take a look at the real estate sector. I used #RealEstate because the sector itself is diverse. It’s not just about realtors but about complementary businesses such as architectural firms, construction and others. Real estate is one of those evergreen sectors with intense…
Confused by Google Analytics? No Problem! Start Here
I’ve said it before and I’ll say it again: Google Analytics is NOT the easiest tool to use. And this is from someone whose holds a GAIQ! There were plenty of times when I used it over the years before I got certified, and this was my ritual: Confident that I could figure it out,…
Instagram Hashtag Analytics Research #2: #TravelAgent
Not long ago, I shared the post on WordStream’s industry report for 2018. It was a fascinating look into Google advertising stats across 16 industries. It was a valuable read, especially for those in the dating and relationships sector who are on a hot streak. (like the Math guy who hacked OKCupid to find his…
5 Solutions for Making Your Copy Conversion-Worthy
You put a lot of thought into your ad. You found a good and legal image that fits well with your message. You came up with verbiage that’s optimized to the keywords you’re targeting. You made sure you had the right link so that you don’t get slapped with automatic disapproval for a broken link,…