My hashtag analytics experimentation has been enlightening. I’ve learned more about the Instagram landscape and just how underutilized it is across a variety of sectors. I don’t pretend to know all about it but I’m always learning about how much I don’t know.
As a result of this, I’ve come up with a newer, more concise direction and it’s thanks to an article I read a few weeks ago. Continue reading
Whatever hashtags I’ve used so far have been through trial, error, research, and throwing spaghetti against the wall.
I have always wanted to know if there was some way to figure out which hashtags were good, bad or otherwise. I had heard about “shadowbanning” on Instagram but it’s not as if I had someone yelling at me, saying, “Don’t use that hashtag or it’ll happen to you.”
Well, all I have to say now is ‘Eureka! I’ve found the app for that!” Continue reading
Continuing from my last stab at hashtag analysis, #TravelAgent, I decided to take a look at the real estate sector. I used #RealEstate because the sector itself is diverse. It’s not just about realtors but about complementary businesses such as architectural firms, construction and others.
Real estate is one of those evergreen sectors with intense competition. People will always need a place to live and you can’t walk too far without seeing or hearing the name of an agent who handled the house of the friend of a friend. It’s a sector where word of mouth weighs heavily but there are new ways to be more visible. So, how can professionals in the sector really use Instagram to help the to do just that?
I’ve said it before and I’ll say it again: Google Analytics is NOT the easiest tool to use. And this is from someone whose holds a GAIQ!
There were plenty of times when I used it over the years before I got certified and this was my ritual: Confident that I could figure it out because I had figured out plenty of apps before, went in, mumbled a few curses, exhaled sharply, threw my hands up, walked away and came back even more confused than before.
Like you, I’ve been overwhelmed and confused by GA because it’s not intuitive and does require some guidance to get the basics down and done. But don’t worry, I’ll help you use it anyway. Here’s where you start:
Continue reading
Not long ago, I shared the post on WordStream’s industry report for 2018. It was a fascinating look into Google advertising stats across 16 industries. It was a valuable read, especially for those in the dating and relationships sector who are on a hot streak. (like the Math guy who hacked OKCupid to find his girlfriend)
It got me thinking about Instagram and which of those industry markers were represented. Here I go again, a little voice said to me. Why is this such a “thing” for me? Honestly, I’m not sure but I am of the mind that Instagram is untapped in so many ways. And while I may never have the kind of data access that some other outfits have (yet!), I think the first step to helping me to understand more about the platform, is figuring out more about engagements and if were there any patterns I could discern.
With me so far? Let’s take a look, shall we? Continue reading
You put a lot of thought into your ad. You found a good and legal image that fits well with your message. You came up with verbiage that’s optimized to the keywords you’re targeting. You made sure you had the right link so that you don’t get slapped with automatic disapproval for a broken link, which can set your plans back.
You pressed publish. It was approved and ran for the whole time…but you got barely a nibble.
This has happened to me on more than one occasion. While it’s disappointing, it is an opportunity to understand why an ad wasn’t conversion-worthy. Here’s what I learned:
I’d been hearing about these DataStudio Community Connectors that can give marketers a way to transfer their Facebook Ads, Insights, Twitter, Amazon, even Instagram data engines. I’m fascinated by the concept of being able to analyze public social media data and decided to check out one of them to see how they would help me visualize Instagram data in DataStudio. It’s still a work in progress but I thought I’d try out a quick hashtag query (or seven or eight) and see what I could see. I have to say I’m both excited and a little disappointed, though. Continue reading
I was checking one of my project dashboards and was surprised to see that I had over 60 sessions where 404 pages came up. For those of you not familiar with that term, that’s when someone clicks on a link and the page isn’t found. These pages more than likely popped up during a paid campaign, which translates into lost conversions and money wasted.
They needed to be found and fixed fast! Continue reading
I love Excel. I got deeply into it when I worked as a marketing analyst. I had to pull down unstructured data from Business Objects and analyze it in Excel. I got to know the formulas pretty well during that process.
Unfortunately, I’ve forgotten many of those formulas but as I get to know Google’s Data Studio reporting platform, I’m starting to like it a bit more especially since I can use it with AdWords and Analytics. It’s a step up from the reports in AdWords, which, I learned quickly, were pretty bad and clunky. Continue reading
