Daily Archives: February 5, 2018

How to Show Off Your Analysis with Google Data Studio

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Photo of graphs in report - SmarketryBlog.com

I love Excel. I got deeply into it when I worked as a marketing analyst. I had to pull down unstructured data from Business Objects and analyze it in Excel. I got to know the formulas pretty well during that process.

Unfortunately, I’ve forgotten many of those formulas but as I get to know Google’s Data Studio reporting platform, I’m starting to like it a bit more especially since I can use it with AdWords and Analytics. It’s a step up from the reports in AdWords, which, I learned quickly, were pretty bad and clunky. Continue reading