Daily Archives: February 7, 2018

Analytics Tip: Find & Fix Your 404 pages

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I was checking one of my project dashboards and was surprised to see that I had over 60 sessions where 404 pages came up. For those of you not familiar with that term, that’s when someone clicks on a link and the page isn’t found. These pages more than likely popped up during a paid campaign, which translates into lost conversions and money wasted.

They needed to be found and fixed fast! Continue reading