The fact that there is no rule book when it comes to running a Google AdWords Campaign is both good and challenging. Challenging because much of the advice out there are often based on one user’s experience and may or may not apply to you. That’s good because you have a lot of things to try out and figure out. There isn’t one size that fits that e-commerce site or that blog or that author site. But at least you’re not working from scratch.
In all cases there are some fundamentals to consider in all cases: Continue reading