You put a lot of thought into your ad. You found a good and legal image that fits well with your message. You came up with verbiage that’s optimized to the keywords you’re targeting. You made sure you had the right link so that you don’t get slapped with automatic disapproval for a broken link, which can set your plans back.
You pressed publish. It was approved and ran for the whole time…but you got barely a nibble.
This has happened to me on more than one occasion. While it’s disappointing, it is an opportunity to understand why an ad wasn’t conversion-worthy. Here’s what I learned: