Continuing from my last stab at hashtag analysis, #TravelAgent, I decided to take a look at the real estate sector. I used #RealEstate because the sector itself is diverse. It’s not just about realtors but about complementary businesses such as architectural firms, construction and others.
Real estate is one of those evergreen sectors with intense competition. People will always need a place to live and you can’t walk too far without seeing or hearing the name of an agent who handled the house of the friend of a friend. It’s a sector where word of mouth weighs heavily but there are new ways to be more visible. So, how can professionals in the sector really use Instagram to help the to do just that?