Combining words and images to create the right marketing mix
A user clicks on a free item your site is offering and they wind up at another page that asks them for their information in exchange for this free item. This landing page is specifically designed to highlight the benefit of the offering. It also needs to answer the user’s primary question: “How would this item benefit me?”
When you’re doing targeted marketing, it’s a good idea to have a page that is designed to really focus on answering these types of user questions, so they’re compelled to take the action you want them to take. This isn’t as easy as it sounds, though, because not any page can be a landing page.
The anatomy of a landing page is an extensive and intricate combination of your unique selling point, offer benefits, social proof, call-to-action, and well-designed images that place your product as the answer to the user’s needs.
Coming up with the right mix of these must-have elements along with targeted keyword research means unlocking your marketing potential, which leads to increased conversions. To do that, you’ll need the help of tools specially designed to put you on that profit-bearing path.
5 of the Best Landing Page Software Tools of 2021
Divi from Elegant Themes is a WordPress page building plugin that lets users build visually instead of with code. This website design system uses drag-and-drop building which means you can easily modify your landing pages in real-time. If you’re a developer, you can customize the CSS of your pages, and it’s responsive, so you have full control over how the site looks on mobile. Divi has a lot of additions that will make your page stand out against other cookie-cutter designs. Your landing page designs can be saved and used again if you find that it got a great response. There are over 800 pre-built designs for you to choose from and over 100 full websites, if you want to create a more extensive marketing campaign for your product or service.
$249 for lifetime access
|Not provided||>Drag-and-drop building|
>Bloom pop-ups for list-building
>800+ pre-built designs
>For more features visit Divi
Pros & Cons of Divi Landing Page Software
- Intuitive interface
- Responsive design
- Custom CSS capabilities
- Some technical knowledge needed to properly customize
Many will know GetResponse as an email intelligence software solution, but it’s also useful for making landing pages. Users can create their landing pages, modifying them however needed, including creating timed popups for capturing viewer information. They can even integrate a countdown timer to create a sense of urgency, and with forms, lead information is easily collected. You can even create e-commerce landing pages that are ready for sale. With help of pre-built marketing funnels, users can move leads through the customer journey. GetResponse integrates with PayPal, Facebook, and over 100 other applications, expanding the software’s capabilities. Prices are tiered based on the li
|Basic: Starting at $15/month|
Plus: Starting at $49/month
Professional: Starting at $99/month
MAX: Custom quote
|30-day free trial||>Pre-built marketing funnels|
>Timed pop-ups and countdown timers
>For more features visit GetResponse
Pros & Cons of GetResponse Landing Page Software
- Easily capture and hold lead data
- Build unlimited landing pages
- Integrations with popular applications
- Basic only allows 1 sales funnel
- Workflow automation only available starting with Plus plan
- Price jumps a lot once list size grows
|14-day free trial||>Modular design for easy customization|
>PageCloud Smart Guides
>Synced headers and footers
>For more features visit PageCloud
Pros & Cons of PageCloud Landing Page Software
- Easy to use
- Full access to source code
- Connects with popular apps
- Business plan only allows 1 site
|Starting at $9.99||14-day free trial||>Advanced forms with custom fields|
>Conversion blocks to drive action
>Integrations with common applications, CRMs, and ESPs available
>For more features visit SendX
Pros & Cons of SendX
- Drag-and-drop interface
- Workflow automation
- Template and stock photo libraries
- Price jumps a lot based on email list size
Sunny Landing Pages
Sunny Landing Pages is a dedicated solution for landing pages for funnel marketers. Its intuitive drag-and-drop design makes it easy to design and publish professional landing pages. There are over 100 landing page templates that you can customize. These responsive pages can be used on Google and social media email marketing campaigns and with over a million stock photo options, you’ll have plenty of assets to work with. Their analytics reporting helps marketers to understand more about each visitor, including their behavior. Sunny Landing Pages connects with over 500 applications, including MailerLite and WordPress. There is a free plan available, but if you don’t want an ongoing subscription, you can download the HTML of your landing page for a fee and use it on your own site.
Ultimate: Custom pricing
|Free Plan available||>Granular analytics reporting|
>One-time HTML download of landing page
>For more features visit Sunny Landing Pages
Pros & Cons of Sunny Landing Pages
- Intuitive interface
- Unlimited contacts and leads for all plans
- Template libraries
- Free plan has branded footer only for 300 visitors
- If limited exceeded, landing pages temporarily disabled
Who needs a landing page?
Anyone who has products or services to sell. Landing pages are necessary for focusing the visitor’s attention on what you want them to see, know, hear, watch, and feel. Think of it like a movie theater. For those moments, your landing page captures the audience’s attention as you tell the story of your product or service. The beauty of landing pages is that you always going to need more than one.
What should a landing page include?
Landing pages need to include quite a few elements. The most important is your unique selling proposition, USP, which is going to tell the visitor what you want them to know about what you’re offering. You’ll also need a call-to-action, CTA, which says “Go here” or “Click this” or “Buy Now” just to name a few. Quick note: Your CTA must always start with an active verb.
You’ll need proof, like customer testimonials, product reviews, security badges. Notice how a lot of product offer pages declare a “30-day Money Back Guarantee” badge on their landing pages. That’s necessary to put the visitor’s mind at ease. On top of all of that, remember that it’s a captive audience tool, you’ll want to remove main site navigation and limit them to choosing “Yes, I’m interested” or “No thanks.”