Author Archives: Dianne Dixon

Confused by Google Analytics? No Problem! Start Here

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Confused, Overwhelmed by Google Analytics? No Problem! Here's where you start -

I’ve said it before and I’ll say it again: Google Analytics is NOT the easiest tool to use. And this is from someone whose holds a GAIQ!

There were plenty of times when I used it over the years before I got certified and this was my ritual: Confident that I could figure it out because I had figured out plenty of apps before, went in, mumbled a few curses, exhaled sharply, threw my hands up, walked away and came back even more confused than before.

Like you, I’ve been overwhelmed and confused by GA because it’s not intuitive and does require some guidance to get the basics down and done. But don’t worry, I’ll help you use it anyway. Here’s where you start:
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 5 Solutions for Making Your Copy Conversion-Worthy

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Woman in the dark with hand over her cheek - - Photo by Niklas Hamann/Unsplash

You put a lot of thought into your ad. You found a good and legal image that fits well with your message. You came up with verbiage that’s optimized to the keywords you’re targeting. You made sure you had the right link so that you don’t get slapped with automatic disapproval for a broken link, which can set your plans back.

You pressed publish. It was approved and ran for the whole time…but you got barely a nibble.

This has happened to me on more than one occasion. While it’s disappointing, it is an opportunity to understand why an ad wasn’t conversion-worthy. Here’s what I learned:

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Analytics Tip: Find & Fix Your 404 pages

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I was checking one of my project dashboards and was surprised to see that I had over 60 sessions where 404 pages came up. For those of you not familiar with that term, that’s when someone clicks on a link and the page isn’t found. These pages more than likely popped up during a paid campaign, which translates into lost conversions and money wasted.

They needed to be found and fixed fast! Continue reading

How to Show Off Your Analysis with Google Data Studio

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Photo of graphs in report -

I love Excel. I got deeply into it when I worked as a marketing analyst. I had to pull down unstructured data from Business Objects and analyze it in Excel. I got to know the formulas pretty well during that process.

Unfortunately, I’ve forgotten many of those formulas but as I get to know Google’s Data Studio reporting platform, I’m starting to like it a bit more especially since I can use it with AdWords and Analytics. It’s a step up from the reports in AdWords, which, I learned quickly, were pretty bad and clunky. Continue reading

AdWords: Using Competitive Metrics to Gauge Progress

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One of the ways you want to use AdWords is to gauge how you stack up against other advertisers. Competitive Metrics columns in AdWords aren’t about outdoing the competition as much as it’s about improving yourself so that the system chooses your ads more often. That means, and I know I sound like a broken record, making sure your keywords, ads and landing pages are synced and relevant to user search queries. Continue reading

Spotlight on Image Ads: What You Actually Need to Consider

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Spotlight on Image Ads: What You Actually Need to Consider - AdWords For Authors

My first thought when I started using AdWords was that I definitely wanted to get on the Display Network. Like many authors I had teaser stock photos and had discovered PicMonkey so I was graphically prepared to increase my visibility on partner sites. When you’re starting out, Search with Display Select is the natural choice. But if you really want to have a truly powerful AdWords search engine marketing campaign, you’ll need to make a serious move to running a Display Only campaign Continue reading