I’ve said it before and I’ll say it again: Google Analytics is NOT the easiest tool to use. And this is from someone whose holds a GAIQ!
There were plenty of times when I used it over the years before I got certified and this was my ritual: Confident that I could figure it out because I had figured out plenty of apps before, went in, mumbled a few curses, exhaled sharply, threw my hands up, walked away and came back even more confused than before.
Like you, I’ve been overwhelmed and confused by GA because it’s not intuitive and does require some guidance to get the basics down and done. But don’t worry, I’ll help you use it anyway. Here’s where you start: