S/M/A/R/T Marketing Chemistry For Promoting & Leveraging Content
I’ve said it before and I’ll say it again: Google Analytics is NOT the easiest tool to use. And this is from someone whose holds a GAIQ! There were plenty of times when I used it over the years before I got certified and this was my ritual: Confident that I could figure it out…
You put a lot of thought into your ad. You found a good and legal image that fits well with your message. You came up with verbiage that’s optimized to the keywords you’re targeting. You made sure you had the right link so that you don’t get slapped with automatic disapproval for a broken link,…
I was checking one of my project dashboards and was surprised to see that I had over 60 sessions where 404 pages came up. For those of you not familiar with that term, that’s when someone clicks on a link and the page isn’t found. These pages more than likely popped up during a paid…
I love Excel. I got deeply into it when I worked as a marketing analyst. I had to pull down unstructured data from Business Objects and analyze it in Excel. I got to know the formulas pretty well during that process. Unfortunately, I’ve forgotten many of those formulas but as I get to know Google’s…
As extensive and expansive as AdWords is, there are still some metrics you may need that it doesn’t have. That’s why you have the option to create custom columns. Let’s say you want to see the click-through rate of mobile users specifically. How would you do that?
One of the ways you want to use AdWords is to gauge how you stack up against other advertisers. Competitive Metrics columns in AdWords aren’t about outdoing the competition as much as it’s about improving yourself so that the system chooses your ads more often. That means, and I know I sound like a broken…
My first thought when I started using AdWords was that I definitely wanted to get on the Display Network. Like many authors I had teaser stock photos and had discovered PicMonkey so I was graphically prepared to increase my visibility on partner sites. When you’re starting out, Search with Display Select is the natural choice….
I got an email a while ago telling me that when I logged into one of my accounts, I would see the “New AdWords Experience.” Curious cat that I am, I decided to check it out and discovered another little new snippet
In addition to bid adjustments, one of the best ways to optimize your campaigns is by scheduling ads when people are more likely to see them. Of course, this begs the question, how do you know when people are looking?
When I first started with AdWords, I didn’t know what I was doing. So, when I learned enough to know what that little yellow flash bulb icon next to my campaign meant, I took full advantage of the opportunities because AdWords was Google and Google knew what they were doing more than I did, right?…