S/M/A/R/T Marketing Chemistry For Promoting & Leveraging Content
Whether we’ve realized it or not, AMP (Accelerated Mobile Pages), or at least the framework for what’s now the Google project methodology, has been around for a while now. Remember when you heard news that Google was rewarding certain sites that were more mobile-friendly with a bit of a boost? That was about the time…
Content marketing is a broad term that’s gained traction over the years. There’s been an upward trend in content marketing jobs since around 2015. That means more companies are embracing the need for it instead of treating it as an option. But what I’m seeing is that there’s a glut of content that extols the…
You put a lot of thought into your ad. You found a good and legal image that fits well with your message. You came up with verbiage that’s optimized to the keywords you’re targeting. You made sure you had the right link so that you don’t get slapped with automatic disapproval for a broken link,…