Category Archives: Display Advertising

Spotlight on Image Ads: What You Actually Need to Consider

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Spotlight on Image Ads: What You Actually Need to Consider - AdWords For Authors

My first thought when I started using AdWords was that I definitely wanted to get on the Display Network. Like many authors I had teaser stock photos and had discovered PicMonkey so I was graphically prepared to increase my visibility on partner sites. When you’re starting out, Search with Display Select is the natural choice. But if you really want to have a truly powerful AdWords search engine marketing campaign, you’ll need to make a serious move to running a Display Only campaign Continue reading