Category Archives: Fundamentals

Google Search and Display Networks: What’s The Difference?

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I am all for going gung-ho into new and different ideas. I’m willing to try anything and there have been times when that has been my Waterloo. AdWords was no different, as I am no stranger to marketing or PPC advertising. But, when I found myself having to go back and clean up what I started, I decided to stop and just focus on where I wanted to be, what I wanted to do and how I was going to learn it all…starting with understanding the difference between being on search network versus the display network and where I belonged. Continue reading