I’d been hearing about these DataStudio Community Connectors that can give marketers a way to transfer their Facebook Ads, Insights, Twitter, Amazon, even Instagram data engines. I’m fascinated by the concept of being able to analyze public social media data and decided to check out one of them to see how they would help me visualize Instagram data in DataStudio. It’s still a work in progress but I thought I’d try out a quick hashtag query (or seven or eight) and see what I could see. I have to say I’m both excited and a little disappointed, though. Continue reading
I love Excel. I got deeply into it when I worked as a marketing analyst. I had to pull down unstructured data from Business Objects and analyze it in Excel. I got to know the formulas pretty well during that process.
Unfortunately, I’ve forgotten many of those formulas but as I get to know Google’s Data Studio reporting platform, I’m starting to like it a bit more especially since I can use it with AdWords and Analytics. It’s a step up from the reports in AdWords, which, I learned quickly, were pretty bad and clunky. Continue reading