I was checking one of my project dashboards and was surprised to see that I had over 60 sessions where 404 pages came up. For those of you not familiar with that term, that’s when someone clicks on a link and the page isn’t found. These pages more than likely popped up during a paid campaign, which translates into lost conversions and money wasted.
They needed to be found and fixed fast! Continue reading
As extensive and expansive as AdWords is, there are still some metrics you may need that it doesn’t have. That’s why you have the option to create custom columns.
Let’s say you want to see the click-through rate of mobile users specifically.
How would you do that? Continue reading
When I first started with AdWords, I didn’t know what I was doing. So, when I learned enough to know what that little yellow flash bulb icon next to my campaign meant, I took full advantage of the opportunities because AdWords was Google and Google knew what they were doing more than I did, right? I’m still laughing about that one…
Your book is formatted, cover designed, promo events lined up. You’re doing a pre-order but aren’t quite sure how to convey that in an ad. The idea of updating ads daily is daunting. You need something more…dynamic. Something that will build up the urgency. Ever thought of using Countdown ads?
When you’re a writer, sometimes it’s like a hot knife through butter or even that perfect cup of coffee. The words just flow so smoothly. Other times it’s like trying to break a diamond with your teeth. You wind up in pain, gumming your food wondering if it was all worth it. Sometimes, the words just aren’t there. When you’ve got an ad to write, what the hell do you do?
On any given day, your clicks and impressions will fluctuate. It’s one of the reasons I recommend to clients something I follow for myself. Continue reading
