According to Google shoppers research, phrases like “similar to” and “just like” are popping up more and more. This could definitely help with optimizing your products for better search results. Just another signal that keyword research matters. And just in time to prime for Christmas! Check out the full Shoppers Research article on Think with…
Category: Search Advertising
AdWords: Using Competitive Metrics to Gauge Progress
One of the ways you want to use AdWords is to gauge how you stack up against other advertisers. Competitive Metrics columns in AdWords aren’t about outdoing the competition as much as it’s about improving yourself so that the system chooses your ads more often. That means, and I know I sound like a broken…
Simple, Smart, Useful Way to Exploit AdWords Scheduler
In addition to bid adjustments, one of the best ways to optimize your campaigns is by scheduling ads when people are more likely to see them. Of course, this begs the question, how do you know when people are looking?
Keywords, Ads, & Landing Pages: How To Improve Results
A big part of any targeted advertising strategy is optimization. So, what does that mean exactly?
AdWords Fundamentals: Effectively Structuring Your Campaign
There’s a general notion that many things, good, bad, or otherwise, come in threes. This is the same basic idea behind the idea of your AdWords campaigns. For every AdWords account, you have: Campaigns, Ad Groups, and Ads. Being an author, I thought about it and this made brilliant sense especially if you have series. The…
Words Matter: Keyword Types That Help You Target
Keywords are the blood of search marketing. If you’re ever going to stand a chance of having your books discovered, you have to choose the right words as well as banish the wrong ones.