S/M/A/R/T Marketing Chemistry For Promoting & Leveraging Content
One of my favorite things to do in marketing is keyword research. I can’t completely explain it but when I was just learning about online marketing all those years ago, that was the most emphasized part of SEO. Google’s Keyword Tool was the place to go because it was open to everyone. But that was…
Your book is formatted, cover designed, promo events lined up. You’re doing a pre-order but aren’t quite sure how to convey that in an ad. The idea of updating ads daily is daunting. You need something more…dynamic. Something that will build up the urgency. Ever thought of using Countdown ads?
When you’re a writer, sometimes it’s like a hot knife through butter or even that perfect cup of coffee. The words just flow so smoothly. Other times it’s like trying to break a diamond with your teeth. You wind up in pain, gumming your food wondering if it was all worth it. Sometimes, the words…
On any given day, your clicks and impressions will fluctuate. It’s one of the reasons I recommend to clients something I follow for myself.
A big part of any targeted advertising strategy is optimization. So, what does that mean exactly?
There’s a general notion that many things, good, bad, or otherwise, come in threes. This is the same basic idea behind the idea of your AdWords campaigns. For every AdWords account, you have: Campaigns, Ad Groups, and Ads. Being an author, I thought about it and this made brilliant sense especially if you have series. The…
I am excited about this new report from Data Guy who gave his report on industry data at DBW 2017. The reason why Author Earnings is so important because it has become the only accessible source of industry data that actually documents the indie/self-published sector. He gets data from other authors (and does some site crawling,…
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Keywords are the blood of search marketing. If you’re ever going to stand a chance of having your books discovered, you have to choose the right words as well as banish the wrong ones.