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In addition to bid adjustments, one of the best ways to optimize your campaigns is by scheduling ads when people are more likely to see them. Of course, this begs the question, how do you know when people are looking?
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How to Make Practical Use of AdWords Opportunities
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When I first started with AdWords, I didn’t know what I was doing. So, when I learned enough to know what that little yellow flash bulb icon next to my campaign meant, I took full advantage of the opportunities because AdWords was Google and Google knew what they were doing more than I did, right?…
Easy Tweaks That Make Keyword Planner Powerful
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One of my favorite things to do in marketing is keyword research. I can’t completely explain it but when I was just learning about online marketing all those years ago, that was the most emphasized part of SEO. Google’s Keyword Tool was the place to go because it was open to everyone. But that was…
Getting Ready For A Book Launch? Do A Countdown!
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Your book is formatted, cover designed, promo events lined up. You’re doing a pre-order but aren’t quite sure how to convey that in an ad. The idea of updating ads daily is daunting. You need something more…dynamic. Something that will build up the urgency. Ever thought of using Countdown ads?
Quick & Easy Way to Create Simple Ad Headline, Cheat!
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When you’re a writer, sometimes it’s like a hot knife through butter or even that perfect cup of coffee. The words just flow so smoothly. Other times it’s like trying to break a diamond with your teeth. You wind up in pain, gumming your food wondering if it was all worth it. Sometimes, the words…
Focus Bids and Budgets With This Reliable Equation
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On any given day, your clicks and impressions will fluctuate. It’s one of the reasons I recommend to clients something I follow for myself.
Keywords, Ads, & Landing Pages: How To Improve Results
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A big part of any targeted advertising strategy is optimization. So, what does that mean exactly?
AdWords Fundamentals: Effectively Structuring Your Campaign
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There’s a general notion that many things, good, bad, or otherwise, come in threes. This is the same basic idea behind the idea of your AdWords campaigns. For every AdWords account, you have: Campaigns, Ad Groups, and Ads. Being an author, I thought about it and this made brilliant sense especially if you have series. The…
Author Earnings is Out! What Data Guy Has To Say About Indie/Self-Published Authors
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I am excited about this new report from Data Guy who gave his report on industry data at DBW 2017. The reason why Author Earnings is so important because it has become the only accessible source of industry data that actually documents the indie/self-published sector. He gets data from other authors (and does some site crawling,…
Google Search and Display Networks: What’s The Difference?
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