A big part of any targeted advertising strategy is optimization. So, what does that mean exactly?
Tag: ad groups
AdWords Fundamentals: Effectively Structuring Your Campaign
There’s a general notion that many things, good, bad, or otherwise, come in threes. This is the same basic idea behind the idea of your AdWords campaigns. For every AdWords account, you have: Campaigns, Ad Groups, and Ads. Being an author, I thought about it and this made brilliant sense especially if you have series. The…