My first thought when I started using AdWords was that I definitely wanted to get on the Display Network. Like many authors I had teaser stock photos and had discovered PicMonkey so I was graphically prepared to increase my visibility on partner sites. When you’re starting out, Search with Display Select is the natural choice….
Your book is formatted, cover designed, promo events lined up. You’re doing a pre-order but aren’t quite sure how to convey that in an ad. The idea of updating ads daily is daunting. You need something more…dynamic. Something that will build up the urgency. Ever thought of using Countdown ads?
A big part of any targeted advertising strategy is optimization. So, what does that mean exactly?