S/M/A/R/T Marketing Chemistry For Promoting & Leveraging Content
The fact that there is no rule book when it comes to running a Google AdWords Campaign is both good and challenging. Challenging because much of the advice out there are often based on one user’s experience and may or may not apply to you. That’s good because you have a lot of things to…
In addition to bid adjustments, one of the best ways to optimize your campaigns is by scheduling ads when people are more likely to see them. Of course, this begs the question, how do you know when people are looking?
On any given day, your clicks and impressions will fluctuate. It’s one of the reasons I recommend to clients something I follow for myself.