In addition to bid adjustments, one of the best ways to optimize your campaigns is by scheduling ads when people are more likely to see them. Of course, this begs the question, how do you know when people are looking?
Tag: Campaigns
AdWords Fundamentals: Effectively Structuring Your Campaign
There’s a general notion that many things, good, bad, or otherwise, come in threes. This is the same basic idea behind the idea of your AdWords campaigns. For every AdWords account, you have: Campaigns, Ad Groups, and Ads. Being an author, I thought about it and this made brilliant sense especially if you have series. The…