I’m active on Quora and got a request to answer a question that made me think. How would I, or anyone, figure out the average lifespan of an article with Google Analytics? Simple enough, right? Hold on. Let me explain:
Tag: data insights
My Instagram Hashtag Analytics Experiment Takes A New Direction
My hashtag analytics experimentation has been enlightening. I’ve learned more about the Instagram landscape and just how underutilized it is across a variety of sectors. I don’t pretend to know all about it but I’m always learning about how much I don’t know. As a result of this, I’ve come up with a newer, more…
How to Know Which Social Media Hashtags to Use
Whatever hashtags I’ve used so far have been through trial, error, research, and throwing spaghetti against the wall. I’ve always wanted to know if there was some way to figure out which hashtags were good, bad or otherwise. I had heard about “shadowbanning” on Instagram but it’s not as if I had someone yelling at…
Instagram Hashtag Analytics Research #3: #RealEstate
Continuing from my last stab at hashtag analysis, #TravelAgent, I decided to take a look at the real estate sector. I used #RealEstate because the sector itself is diverse. It’s not just about realtors but about complementary businesses such as architectural firms, construction and others. Real estate is one of those evergreen sectors with intense…
Confused by Google Analytics? No Problem! Start Here
I’ve said it before and I’ll say it again: Google Analytics is NOT the easiest tool to use. And this is from someone whose holds a GAIQ! There were plenty of times when I used it over the years before I got certified and this was my ritual: Confident that I could figure it out…
Instagram Hashtag Analytics Research #2: #TravelAgent
Not long ago, I shared the post on WordStream’s industry report for 2018. It was a fascinating look into Google advertising stats across 16 industries. It was a valuable read, especially for those in the dating and relationships sector who are on a hot streak. (like the Math guy who hacked OKCupid to find his…
Quick, Simple Instagram Hashtag Analytics Research: What I Found
I’d been hearing about these DataStudio Community Connectors that can give marketers a way to transfer their Facebook Ads, Insights, Twitter, Amazon, even Instagram data engines. I’m fascinated by the concept of being able to analyze public social media data and decided to check out one of them to see how they would help me…
Author Earnings is Out! What Data Guy Has To Say About Indie/Self-Published Authors
I am excited about this new report from Data Guy who gave his report on industry data at DBW 2017. The reason why Author Earnings is so important because it has become the only accessible source of industry data that actually documents the indie/self-published sector. He gets data from other authors (and does some site crawling,…