S/M/A/R/T Marketing Chemistry For Promoting & Leveraging Content
When I first started with AdWords, I didn’t know what I was doing. So, when I learned enough to know what that little yellow flash bulb icon next to my campaign meant, I took full advantage of the opportunities because AdWords was Google and Google knew what they were doing more than I did, right?…
When you’re a writer, sometimes it’s like a hot knife through butter or even that perfect cup of coffee. The words just flow so smoothly. Other times it’s like trying to break a diamond with your teeth. You wind up in pain, gumming your food wondering if it was all worth it. Sometimes, the words…
A big part of any targeted advertising strategy is optimization. So, what does that mean exactly?
There’s a general notion that many things, good, bad, or otherwise, come in threes. This is the same basic idea behind the idea of your AdWords campaigns. For every AdWords account, you have: Campaigns, Ad Groups, and Ads. Being an author, I thought about it and this made brilliant sense especially if you have series. The…
Keywords are the blood of search marketing. If you’re ever going to stand a chance of having your books discovered, you have to choose the right words as well as banish the wrong ones.