One of the ways you want to use AdWords is to gauge how you stack up against other advertisers. Competitive Metrics columns in AdWords aren’t about outdoing the competition as much as it’s about improving yourself so that the system chooses your ads more often. That means, and I know I sound like a broken…
Tag: Search Advertising
How to Make Practical Use of AdWords Opportunities
When I first started with AdWords, I didn’t know what I was doing. So, when I learned enough to know what that little yellow flash bulb icon next to my campaign meant, I took full advantage of the opportunities because AdWords was Google and Google knew what they were doing more than I did, right?…
Quick & Easy Way to Create Simple Ad Headline, Cheat!
When you’re a writer, sometimes it’s like a hot knife through butter or even that perfect cup of coffee. The words just flow so smoothly. Other times it’s like trying to break a diamond with your teeth. You wind up in pain, gumming your food wondering if it was all worth it. Sometimes, the words…
Focus Bids and Budgets With This Reliable Equation
On any given day, your clicks and impressions will fluctuate. It’s one of the reasons I recommend to clients something I follow for myself.