According to Google shoppers research, phrases like “similar to” and “just like” are popping up more and more. This could definitely help with optimizing your products for better search results. Just another signal that keyword research matters. And just in time to prime for Christmas! Check out the full Shoppers Research article on Think with…
Asides
Analytics Tip: Find & Fix Your 404 pages
I was checking one of my project dashboards and was surprised to see that I had over 60 sessions where 404 pages came up. For those of you not familiar with that term, that’s when someone clicks on a link and the page isn’t found. These pages more than likely popped up during a paid…
AdWords Tip: Using Calculated Custom Columns
As extensive and expansive as AdWords is, there are still some metrics you may need that it doesn’t have. That’s why you have the option to create custom columns. Let’s say you want to see the click-through rate of mobile users specifically. How would you do that?